360 Rotation Images for Your E-Commerce : 5 Reasons to Love Them

by | 360 Rotation

360 rotation images are the most exciting and innovative way to better show your products on your e-commerce website.

If you have an e-commerce store, you’re used to present your products showing a few classic static pictures loaded into the product pages, most of the times on a completely white background. And if you are a usual customer of e-stores, you probably watch and select your next purchase through them. And it works very well.

So what 360 rotation images are? Why should you change the way to present your products?

SHOW EVERY DETAIL IN JUST A FEW CLICKS

In most cases, the products on e-stores are presented with a few amount of pictures, each one showing different details from different angles. Especially for high-end products, like jewelry or cosmetics, it’s hard to give customers the perception of the actual size of the products.

This technology allows you to show them at its best with just one 360 image. Click on the picture, drag it with your mouse (or swipe it on the touchscreen of your mobile device) and get a “virtual tour” of your product.

There’s no need to completely avoid static pictures: they can work together. The main image in 360 and the details with static close-up images. Fast and simple.

SAVE LOADING TIME AND MEMORY SPACE ON YOUR WEBSITE 

The technology coming from cappasity.com is cloud-based, which means that even if the original files have a big size (they actually don’t, but it could be if you have huge amount of products to show) you don’t have to waste the memory space of your hosting server to keep them stored. They reside on the cloud, and only you can access to them.

Furthermore, your e-commerce site loading time drastically decrease: just embed an <iframe> html code on the products page to display it immediately. And it’s compatible with all internet browsers and devices. Everything is optimized to give the best experience to you and your customers.

SAVE MONEY AND TIME FOR THE PICTURES AND FOR THE WEBSITE MANAGEMENT

As previously said, you can show your products with just one image (or even with static pictures, a few images) and use your budget in other ways (for example for marketing promotion) rather than for getting a lot of pictures to populate the e-store product pages.

Of course, this platform is not the only one, there are other few. The benefits of using cappasity platform are anyway absolute:

This is the only 360 rotation platform that creates a real virtual tour. Because of the smooth transition, you can drag and rotate your image and see your product from every single angle. Other platforms are just a sequence of different shots taken from a fixed number of angles.

You don’t have to keep the image files on the website server (it’s a cloud platform), so you can save money for the web hosting contract and for services to speed-up your site too.

Take a detailed look at more examples of the capabilities of 360 rotation images at the 360 rotation portfolio page and on my cappasity.com profile.

BE DIFFERENT AND SELL MORE

Being an almost brand new technology, there is not a lot of e-stores which are using 360 rotation images to show their own products. The number is increasing but, at this moment, this is a great opportunity to be different.

Who has implemented this solution for his e-commerce site is experimenting a growth of the sell-out up to 30%.

This is suitable for any kind of products: jewelry, cosmetics, beverage, electronic products, … Even biggest subjects, like cars and motorbikes, can be captured by this technology. Think about it.

GIVE YOUR CUSTOMERS A NEW EXPERIENCE

Give customers the best experience on e-stores is one of the major factor to get a high conversion rate. Of course, this is not the only one: delivery timing, support, after-sales services are important as well. But they’re up to you and your staff.

Presenting your products at the highest quality in the fastest way is anyway a great starting point. Making your customers have a good experience by visiting your website and selecting their next purchases is the key. And, as a photographer, this is up to me.

If you want to know more about this technology and the benefits it can

give to your business

If you want to know more about this technology and the benefits it can

give to your business 

Resources

 

Contacts

 

Emanuele Turri | Malnate Va Italy

+39 348 59 73 292

info@etimaging.net

 

Follow Me